Novartis Teams Up With Celebrity Interior Designer Nate Berkus To Launch My Home In Sight, A Program Empowering People With Wet AMD To Live More Independently At Home
Jul 22, 2019
- My Home in Sight, developed in partnership with six leading patient advocacy organizations, provides five key principles of adapting spaces in the home to support those impacted by wet AMD and their caregivers
- Program offers people with wet AMD and their caregivers a complimentary home kit and impactful design tips from celebrity interior designer, Nate Berkus
EAST HANOVER, N.J., July 22, 2019 /PRNewswire/ --Novartis is teaming up with celebrity interior designer Nate Berkus to launch My Home in Sight, a program that aims to raise awareness of the daily impact of wet age-related macular degeneration (wet AMD) and empower those living with wet AMD and their caregivers to make simple, functional changes to support safety and independence at home. Berkus' late grandmother suffered from changing vision due to macular degeneration, so he understands the impact of vision loss and the need for resources and tools for those living with this eye disease.
AMD is the leading cause of blindness worldwide and a rapidly growing public health concern for people over the age of 65, with the majority of blindness in these cases due to wet AMD – the most severe form of the condition.1,2,3 As the disease progresses, people with wet AMD may experience loss of central vision, resulting in an inability to read, drive or navigate one's own home, which may lead to a loss of independence.4,5
"People with wet AMD often feel overwhelmed by the changes in their vision and fear the loss of their independence," said Patrick Mooney, US Head, Ophthalmology Franchise and Vice President, Novartis. "We're proud to partner with leading patient advocacy groups and a design industry expert to help support the needs of those living with, or caring for someone with, wet AMD – a disease that an estimated 1.75 million people are living with in the US."
"My job as an interior designer has always been to help people live well in their homes, whether it's a client, a home makeover on television or my own grandmother, who was affected by changing vision from macular degeneration. The My Home in Sight program is an invaluable resource as it empowers people through five key principles and their design choices to continue to live safely and independently in their homes," said Berkus.
My Home in Sight offers a comprehensive guide with room-by-room design ideas that can be used by patients with wet AMD and their caregivers to help create a safe and functional home environment. People who register at MyHomeInSightKit.com will receive a free My Home in Sight kit and design tips from Berkus on how to implement the program's five key principles on living with wet AMD.
About My Home in Sight My Home in Sight is a Novartis program developed to raise awareness of the daily impact of wet age-related macular degeneration (AMD) and to empower people living with wet AMD and their caregivers to make simple and functional home improvement and design changes to support safety and independence at their home. My Home in Sight provides five key principles for adapting spaces in the home for life with wet AMD. Novartis developed My Home in Sight in partnership with six leading patient advocacy groups: BrightFocus Foundation, Lighthouse Guild, Macular Degeneration Association, Macula Vision, MD Support, and Prevent Blindness. People who register at MyHomeInSightKit.com will receive a free My Home in Sight kit including a companion audio guide and emails with design tips from Nate Berkus.
About wet age-related macular degeneration (wet AMD) Age-related macular degeneration (AMD) is the leading cause of blindness worldwide and a rapidly growing public health concern for people over the age of 65, with the majority of blindness in these cases due to wet AMD.1,2,3 It is estimated that as many as 1.5-1.75 million people in the U.S. will be living with wet AMD next year.1 There are two types of age-related macular degeneration (AMD): dry AMD and wet AMD.3 Wet AMD is the type most severe and associated with rapidly worsening vision loss.3 In wet AMD, abnormal blood vessels begin to form underneath the macula, the area of the retina responsible for sharp, central vision.6,7
Wet AMD is a chronic and degenerative disease, meaning it gets worse over time.3 There is no cure for wet AMD.5,7 As the disease progresses, vision can rapidly deteriorate and may lead to blindness.2,3 Wet AMD may deprive people of their ability to perform basic activities and translate into the loss of their independence.1,5
About Novartis in ophthalmology Novartis is reimagining the treatment and prevention of visual impairment and blindness. By working to push the boundaries of medicine and technology, we aim to develop life-changing gene therapies, next-generation pharmaceuticals, and transformative technologies for diseases and conditions spanning every area of eye disease, including front and back of the eye.
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About Novartis Novartis is reimagining medicine to improve and extend people's lives. As a leading global medicines company, we use innovative science and digital technologies to create transformative treatments in areas of great medical need. In our quest to find new medicines, we consistently rank among the world's top companies investing in research and development. Novartis products reach more than 750 million people globally and we are finding innovative ways to expand access to our latest treatments. About 105,000 people of more than 140 nationalities work at Novartis around the world. Novartis Pharmaceuticals Corporation, a U.S. affiliate of Novartis, is located in East Hanover, NJ. Find out more at www.novartis.com.